E-payment is one of the most advanced technologies that helps business owners or website operators control all their financial transactions from anywhere, without the need to physically hold or transfer cash. Payment gateways now have a pivotal role in enhancing sales, especially after gaining constant support from Arab governments for financial inclusion and digitalization services, which accordingly have transformed into a key sales strategy. At AdfaaPay, we take pride in being the leading electronic payment gateway that offers multiple advantages, including a variety of payment methods, seamless integration with your store, and various subscription systems. Adding to that, we provide you with an advanced, modern, and user-friendly payment page.

What’s exactly an electronic payment gateway?

Before diving into the importance of payment gateways in boosting sales and enhancing trust in your store, let us introduce you to the tool itself used in e-commerce. It streamlines money transfers and paying bills, which, as a result, simplifies your operations, whether transferring funds to a supplier or collecting payments from clients through an electronic intermediary, eliminating the need for traditional checks and cash transfer methods. EdfaPay elevates your e-commerce store with the smartest payment gateway. We offer different features through an advanced, easy-to-use payment page that features different payment methods and easy integration with your website. It provides quick payment links. Benefit now from our great offers with modern payment solutions that cater to all your needs, regardless of your business type and size, entirely through one smart gateway.

Let’s move to The Importance of Payment Gateway in Boosting Sales

The significance of payment gateway in boosting sales is vital in the e-commerce world. It works as a way to facilitate payment processes, elevate the user experience during online shopping, and strengthen trust in your store, which boosts overall sales. Adding to that, it contributes to settling invoices and paying debts without the need for personal handling. The importance of payment gateways is centered around:

• Instant, Secure Payment Methods:  offering diverse payment options for users to choose the safest and most convenient method for them.
• Flexible, User-Friendly Experience: allowing users to complete payments in no time from anywhere, without the need to visit a bank or wait so long. We collaborate with major Saudi banks, such as Riyadh Bank and Al-Bilad Bank.
• Advanced Security in Financial Transactions: In order to ensure the utmost increase in sales, EdfaPay utilizes advanced technologies to ensure the safety and security of the entire payment process.
• Encryption Data Protection: Your data is protected through encryption technology to avoid fraud. Also the absence of any human element in the accounting and payment checks handling to prevent errors.
• Gaining User Trust: These gateways help increase user trust in your store or website, highlighting the need to provide a secure environment for your customers. which increases their purchasing behavior, and boosts your e-commerce business and its sales.
• Business Control and Risk Reduction: This dramatically saves effort and time for all trade parties.
• Access to E-Invoices, sign them online, and receive funds in easy steps.

Features and Benefits of Collaborating with Adfapay Platform

Access premium services through the advanced platform of EdfaPay, offering diverse payment links, technical support, and all the assistance to ensure a seamless e-payments and bill settlement experience. 

• 24/7 technical support with the help of your dedicated account manager.
• AI-based fraud prevention that enhances trust among your customers or suppliers.
• Detailed real-time reports on all financial transactions daily, weekly, and monthly, with insights covering your financial activities.
• Cashback and fraud detection service to guarantee the ultimate security of all transactions.
• A unified dashboard displays all your operations instantly.
• E-Invoice Creation auto payment links for efficient and high-quality e-invoicing.
• Convert your Android mobile into a secure payment terminal, ensuring service accessibility from anywhere, anytime.
• Various banking partners with major banks in the kingdom such as Alinma Bank, Al Bilad Bank, Riyadh Bank, and CIB.

Benefits of Using Payment Links:

Aligning with the importance of payment gateways, payment through electronic links helps boost sales in a way that is as simple and flexible as possible. We offer links that don’t require any complex technologies and are easily customizable for any product or service by adding your brand or product details and placing these links on your company’s social media accounts, providing endless flexibility for all trade parties.

The importance of them:

• Payment links are extremely simple and easy to use. You just create a link for the invoice, and send it to your customer or supplier in no time.
• The payment experience is extremely convenient, avoiding technical issues that may occur and slow completion of the payment and purchase which in return increases sales and supports repeat purchases.
• As it doesn’t limit you to specific payment options. Anyone would choose to pay through your links using the preferred payment methods, such as credit cards; MasterCard, and Visa, as well as local cards and buy now pay later options.
• The payment links significantly simplify the process, allowing instant tracking, review of payment analytics, and access to monthly and yearly reports. Which helps you maintain and monitor payment records, giving an accurate analysis of all payment trends and behaviors to make smart business decisions.

Criteria for Choosing an Electronic Payment Gateway

Rising from your inquiry about the importance of a payment gateway in increasing sales, EdfaPay provides a set of criteria to take into consideration when choosing the best payment gateway to deal with. Make sure it meets all your business needs, regardless of its type or size, and is manageable from one place. 

• Make sure that the gateway maintains a high level of trust and security through precise and robust encryption technologies, safeguarding your business and financial transactions.
• Ensure the 24/7 availability of technical support services provided by a professional team in order to address any technical issues or inquiries.
• Compare the subscription costs of different electronic payment gateways whether monthly or annually. EdfaPay tailors monthly and annual packages,  and dedicates an account manager to provide real-time tracking of payment reports and settlements.
• Choose a payment gateway with a user-friendly interface and seamless payment experience. This enhances trust in your store which in return increases sales.
• Make sure it’s compatible with your online store, from programming and management systems. EdfaPay team will stay side by side with you, to facilitate the integration of your store with our platform. So that you can provide various payment methods, including MasterCard, PayPal, American Express, Sadad, Apple Pay, and others.
• Credibility is a main factor that should not be regarded when choosing your electronic payment gateway. Look into the opinions and reviews of previous clients to ensure the gateway’s credibility.

How Payment Gateways Work

It is essential to understand the importance of a payment gateway in increasing sales and get familiar with the mechanism of the electronic payment gateway, which is a primary channel between you and your customers or suppliers. To make it work, you need to integrate it with your website first. Then the process begins:

• Starting with order submission and entering all payment details.
• EdfaPay begins encrypting all the data to provide you with all transaction details through encrypted communication.
• Then we forward the information to the bank you are dealing with to withdraw the amount from the credit card.
• The payment gateway starts sending all the information to the store interface that the customer is requesting.
• Finally gather all financial transactions and settle them on the same or the next day by max.

Must-Follow Tips to Increase Your Store Purchase Opportunities

In EdfaPay, we offer you a set of golden tips to help you increase purchases from your website or store. with the ease of electronic payment gateway operations, the purchase abandonment rates gradually decrease. Now you can significantly boost your sales with the following three tips:

Simplify The Buying Process For Your Customer

• The more payment stages, the more customers may feel hesitate and leave their carts. Even though additional payment stages provide greater data security for you and your customers, it’s important to balance and choose a payment gateway that simplifies and secures payment steps at the same time.

Choose Intelligent Automated Verification Systems

• These systems analyze the data entered into your store, then update algorithms based on the input data, and verify whether the customer is sure about the transaction or if it’s a fraud. These systems are essential for preventing store tampering or theft. If the system finds that the customer’s IP is suspicious, it analyzes the data, and if not, it rejects the payment request.

The simple design of the Payment Confirmation Form

Your customer’s first purchase information stage should collect enough information to ensure he’s a serious buyer. At the same time, you have to eliminate the complexity of this data entry to avoid cart abandonment.

After we took you through the importance of the payment gateway in increasing sales and the importance of dealing with a secure and trusted platform, sign up now with EdfaPay and integrate it into your store, or easily receive your money using e-invoices from EdfaPay.